“Dancing with the Stars” is a television show format aired by Polsat– one of the most popular polish broadcaster. It pairs a number of well known celebrities with professional dancers to compete by performing choreographed routines. Thanks to second screen app we were able to engage its viewers on a completely new level.
We aimed to create interactive hub around the show that would engage the users with different type of content during:
“Dancing with the Stars” App – dedicated, mobile app available both on Google Play and iTunes. It enables to capture user’s attention shortly before the show by sending push notifications.
The App provides users with real-time interactions:
Typical timeframe for creating an app like that is counted in months. It involves communication with external developer agency, plenty of meetings and iterations. With 4screens Studio it’s possible to create sophisticated app in only a couple of days without any need of programming skills.
Using our Content Management System (CMS) publishers can manage the App in real-time, reacting to the live events to boost interaction levels even more.