Create engaging second screen apps in the fraction of the time and at a fraction of the cost with 4screens Studio. Discover the solution to disrupt the multiscreen world and take interaction with your viewers to the new level.
Digital revolution greatly affected the entertainment market, especially TV which is suffering due to multi-screening. According to the recent findings from the Third Annual TiVo Multitasking and Social Media TV Survey, 99% of viewers admit to multitasking while watching TV, with 53% multitasking every time or almost every time they watch TV.
TV is still the king of the living room – viewer tends to focus on TV shows primarily when using mobile devices. According to IAB study, smartphones and tablets are both used together whilst watching TV more often that it was last year.
Tablets and smartphones both being used significantly more whilst watching TV vs. a year ago – nowadays 40 %, but viewers’ focus is still primarily on the TV when using these mobile devices. Marketers and publishers should take advantage of the second screen possibilities to deliver additional content to consumers related to the reality shows being shown.
Engage Viewers in the Multiscreen world
The most important challenge in creating second screen app concerns Context Marketing:
Right Content – Creating eye-catch visual content that catches audience attention.
Right Time – Organizing and scheduling the content for fresh consistent coverage.
Right Place – Distributing the content to all the destinations that engage viewers.
Content
Engaging viewers with Second Screen App requires using pictures, videos and all of the buzz created around the show. With 4screens Studio we created dedicated sections with:
- Quizzes,
- Videos,
- News.
Take a look at the screens below to discover off-the-air engagement.
Time
Catching users attention starts with the push notification at the time then the show starts. It works as a reminder and a trigger to turn on the TV and start watching the show with the App active on the mobile device.
The show starts and the real-time content is being delivered the viewers:
- Pools about the latest performances,
- Quizzes about the celebrities,
- Chat with other viewers about the show.
The App significantly raises the sentiment towards the show by engaging viewers in 100 % and not only during the show but also during the commercial breaks.
Place
Mobile App is easily accessible via Google Play and Apple App Store for free. The native solution works great on every screen and takes advantage of the full display.
Broadcasters are using their channels to promote the app and boost the downloads.
Moreover, the App is branded with the advertiser’s content. A special tab dedicated to the sponsor consists of the links to products and services. It creates an additional revenue stream.
Creation and Managing
The typical timeframe for creating an app like that is counted in months. It involves communication with external developer agency, plenty of meetings and iterations. With 4screens Studio, it’s possible to create a sophisticated app in only a couple of days without any need of programming skills.
Managing the App is also easy. Using our Content Management System (CMS) publishers can manage the App in real-time, reacting to the live events to boost interaction levels even more.
Adding questions, switching between the quizzes and moderating the chat is also a piece of cake.
Benefits for broadcaster
- Boosting the engagement and raising sentiment to the show
- Creating 24/7 buzz
- Getting information about the viewers sympathies thanks to live polls
- Revenue boost thanks to sponsored section with a link to the e-shop
- Collecting useful data thanks to social login
Head to Case Studies section to check all of the details:
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