You Can Dance boosts young viewers on second screen

April 21, 2015 // Second Screen

The Polish edition of the international hit So You Think You Can Dance has just entered its final stage, where the audience is to vote for their favorite competitors. The show is expected to break new engagement records, as it is supported by a dedicated second screen app created with the use of 4screens Studio, an online tool for building engagement mobile apps and web widgets.

you can dance second screen

The show is aired by TVN,  a leading commercial television network in Central and Eastern Europe known for its high-quality entertainment and news programs, has been a great hit among Poland’s youth since 2007 when the first season was aired.

you can dance voting

The app provides all the video content (episodes and behind the scene stories). The show producers can set up any question and send it in real time to the users’ devices. Thanks to this feature the viewers can judge the competitors performance, the jury’s jokes and comments, as well as their stylizations. The latter creates a great context for the in app promotion by Sizeer, a clothing store chain for young customers.

4screens studio - second screen

The broadcaster can engage the public with quizzes and promote the show better on social media. The platform is managed directly by TVN’s producers with a CMS. It allows them to ask the viewers real-time questions, and receive a real-time feedback. Using the same 4screens Studio the broadcaster was also able to create a similar app for Kuba Wojewódzki late night talk show, where the viewers can express their opinion on the guests, and choose their favorite.

The 4screens platform has recently obtained first round funding from Internet Ventures FIZ, a part of MCI Management S.A. (MCI), the leading private equity group in Central and Eastern Europe. The fund  has bought a minority stake in NoPattern, the developer of 4screens. The sides do not reveal the details of the transaction, but it is said that Internet Ventures invested around 1 mln USD. The funding is to be spent on the development of the product and global B2B sales.

4screens studio - social hub (2)

Polish startup aims at the fast growing market for real-time content marketing software. The team decided to capitalize on many years of experience in building second screen solutions and cross platform projects for broadcasters, publishers and brands. The businesses can set up and manage an their own real-time engagement apps and web widgets. It can be used to build second screen solutions for live events or omnichannel content marketing solutions for retailers and brands.

4screens second screen

4screens is a platform for building real-time engagement apps for every screen (mobile, PC, TV, digital signage). It provides dedicated solutions for TV broadcasters (second screen), radio broadcasters (communication tool with the listeners), events, retailers, and brands (real-time content markting). The platform is available in Software as a Service model. The monthly subscription fee depends on the plan the client chooses.

#second screen #TVN #You Can Dance