Radio has traditionally been interactive; all around the world listeners call in to contribute their opinions and personal stories. They vote for their favorite songs creating record charts. More recently, listeners have started to interact with DJs using radio social media profiles which have quickly become one of the most interactive fanpages on Facebook. 4screens will allow you to monetize your audience’s experience by providing you with a communication channel you fully control.
With 4screens Studio you can easily set up an Engagement App for each piece of your programming. Radio DJs can create and control Voting and Quiz Apps that will reach listeners’ smartphones, tablets, and desktops in real-time. They will communicate with their listeners using text and images – a much better way to reach the younger generation than phone calls and traditional e-mail. Remember, nobody knows your listeners better than your radio host. Give them the power to access their audience’s screens!
Engagement apps are more often used by TV than radio broadcasters, although the latter have been eagerly interacting with the audience for decades. One of the reasons is the high cost of dedicated software production. 4screens is cost-efficient. It is a Software as a Service (SaaS) platform delivered in a subscription model. You can launch as many apps and web widgets as you want, and create new sponsorship and advertisement space.
Interested in seeing how 4screens can work for you? Send us some background on your business needs, and we’ll get back to you soon.