Interactive content is great. It’s a known fact. Quizzes, polls, surveys, and assessments drive traffic and sustain engagement. What’s even better, well-created interactive content generates leads and gets self-declared extra data. See the best practices below. Find new ideas and accelerate your marketing communications.
It’s been pretty exciting to follow all these quizzes and polls. Our users are enormously creative and inspiring! Don’t take our word for it. Check a few of the best.
Lesson 1: How to Promote Projects Through Interactive Content
- BATTLETECH by Harebrained Schemes LLC – Kickstarter Pitch
Harebrained Schemes is an independent game studio led by Jordan Weisman, the creator of Shadowrun, Crimson Skies, BattleTech/MechWarrior, and many other acclaimed game settings.
BATTLETECH is a turn-based, tactical ‘Mech combat game for PC. Probably, if you are not a gamer, this description doesn’t help a lot. The thing is that great game makers decided to create another interesting project. Kickstarter backers pledged over 2,7m $ to make it happen and still counting. That’s amazing!
Taking part in “Which ‘Mech Are You?” quiz and sharing results through social media is a significant piece of the promotion campaign. Let’s help them!
Lesson 2. How to Use Interactive Content in Real-Time Marketing and Generate Leads
- HaloMoney.co.id – Real-Time Marketing in Finance
HaloMoney is a progressive and complete comparison portal from Indonesia. They use Pokemon Go popularity to ask people about their financial behaviors and preferences. In exchange, they gain leads, self-declared data, and promotion in social media. Check out to which of Pokemon Go teams, you should belong!
Lesson 3. How to Boost Sales with Quizzes, Polls, Surveys, and Assessments
- Avon – Real-Time Sales
Avon is well-known beauty brand. Their marketing team is not afraid of testing new sales channels. This quiz is targeted to students. They seize real-time message – pupils and their parents are just before school shopping. Avon is their guide – asks about preferences and behaviors. After several questions, students receive an answer. They find out what type of students they are. Simultaneously, quiz suggests them the most suitable school item.
Important here is this highlighted CTA. Pupils can move to buy items directly from the quiz.
Lesson 4. How to Raise an Engagement Before Releasing an App
- BBC The Hunt – App Promotion
After a great success of “The Hunt”, BBC decided to give their fans another chance to learn something more about favorite predators. The multi-functional app allows enjoying amazing facts, pictures, and videos. Wildlife freaks gained access to additional footages and behind-the-scenes work. BBC used the quiz to engage their show audience in waiting for app releasing. After taking a quiz viewers received an outcome and information about the app.
When choosing answers imagine that Sir David Attenborough is asking you these questions. Sounds like fun, doesn’t it?
Lesson 5. How to Build Pre-Service Dialogue with Potential Customers
- Skin Discovery – Pre-visit Introduction
Skin Discovery is a great skin care advisor. The first step of consultation is taking The Skin Routine Quiz. Potential customers share basic information with the further advisor: age, skin tone, sleep span, sunscreen using, stress level, sweat frequency, already used products and medications, skin care concerns. Next step is online session. This quiz helps both sides save time and gives advisor background knowledge. It’s a useful example of making business more efficient through interactive content. There if of course more examples how beauty brands personalize user experience using quizzes.
Lesson 6. How to Build Audience Awareness and Gain Leads
- Sense of Style Interiors – Leads and Self-Declared Data Grabber
Sense of Style Interiors is an interior design and decoration business. Thanks to What’s your style? quiz they obtain extra data about potential prospects. This way they are ready to understand further customers and prepare fitting offers. Viewers need to share their contact information before receive outcome.
Art Deco Decadence? Impressive….
Lesson 7. How to Run a Simply Voting
- National Picnic Week – Power of Simplicity
National Picnic Week is a great idea, which comes down to promote British tradition of having the picnic. It gives people the opportunity to get together over a picnic with advice, tips, recipes and information to make sure everything from the food and drink to the location and surroundings are spot-on. NPW use Engageform to quick voting for the best spot. If you are a British and picnic lover share your type!
Lesson 8. How to Entertain and Build Fans Engagement
- Geelong Cats – Engage Fanbase
Geelong Cats is a professional Australian rules football club, playing in the Australian Football League (AFL). They make an interesting quiz about club history and best players achievements. Sport freaks like this kind of fun. It’s a proven type of building two-way relationships. Check your knowledge!
I will not share my result with you…
Lesson 9. How to Find Employees Through Interactive Content
- Fashion Trends – Recruiting and Sales in One Quiz
Fashion Trends is an inspiring piece of fashion content. FT team has created fashionable outcome quiz. Before you see results they invite you to cooperation. It’s useful and nice way of recruiting.
The outcome is enriched in exit link to the online shop where you will find suitable accessories.
I know – Upscale and Modern….
These are just a few of quiz using examples. All of them show different possibilities. Youengage allows users build whatever they like forms. Depends on the audience, main message, and business goals. Interactive content delivers so much fun, but simultaneously can be a lead grabber, seller, or even recruiter.
If you have any idea how to make a use of the interactive content, please share it with us!
#benefits of quizzes #content marketing #interactive content #Lead Generation