How to Build a Lead Generation Survey to Interact with Users

May 13, 2015 // Customer Feedback / Tutorials

Lead Generation

Surveys are an effective way of interacting with users. What’s more asking multiple choice questions enables you to communicate with the customers without forcing them to type anything. With platforms such as 4screens you can create a beautiful multi-medial surveys that will engage your customers, feed you with valuable information and provide your business with productive sales leads.

Asking your customers easy questions with an attractive app with neat interface available on all screens can boost the completion rate.

With 4screens Engage Form you can create, publish and analyze:

  1. Customer Satisfaction Surveys and use them to improve your offer, service, website functionality, marketing campaigns.
  2. Net Promoter Score (NPS) Surveys and see how likely would recommend this company/product/service to a friend or colleague?
  3. Event Surveys and let the participants have their say on the topic, speech, discussion, presentation, venue, and more.
  4. Product and service Surveys and let the customers rate them and help you improve your offer and help you calibrate your pricing.

Each one of these categories are a possible lead generation tool and a source of content that can be used to increase your sales.

Here are some tips on creating a survey.

  1. Less is more. Try to be as to the point as possible. Prepare a list of questions you’d like to ask and see if you can remove anything.
  2. Use short sentences and try not to make them ambiguous.
  3. Use clean elegant design with keeping with your businesses graphical identity. Try not to use more than three colors.
  4. Ask frequently. Don’t hesitate to repeat the most important questions in different surveys. The change in time can sometimes be the most important information you get.
  5. Avoid asking personal questions. Having the respondents feel uncomfortable in the relation to your brand is the last thing you want.
  6. Be specific. Being brief, if it is needed add some words to the sentence in order to clarify the meaning. Asking to the point questions is important, but being understood matters more.
  7. Keep them engaged. Although your goal is to get the information, you will not achieve it if the respondents don’t go through the process and don’t redistribute your survey. Remember about entertaining them somehow.
  8. In multiple choice questions when asking about clients attitude, use words although numbers may seem shorter and clearer. For example  “would you recommend us to a friend?” – “For sure, very likely”, etc. instead of numbers from 1 to 5 which are often used in academic research.

We hope you will find these useful. If you have any more hints, let us know in the comments below. Try building your own survey using 4screens.

#Engageform #Lead Generation #survey